Top 21 Real Estate Marketing Platforms and Tools You Need in 2024
In real estate, having the right tools can make all the difference between closing deals and missing opportunities. This guide is your go-to resource for the best real estate marketing platforms and tools in 2024.
Whether you're looking to build an impressive website, optimize your SEO, generate quality leads, or manage customer relationships, we've got you covered. From website builders to AI-driven solutions, discover the tools that will give your real estate strategy a powerful boost this year.
1. Best Tools for Real Estate Photography and Videos
Want your listings to stand out? The right tools can help you create engaging landing pages and eye-catching visuals that draw in potential buyers. Let’s take a look at our top picks:
Halo
Halo's platform uses AI to help real estate professionals quickly make high quality marketing materials. It offers a number of tools across image enhancement, image to video conversion, social media templates, and landing pages - making it a versatile tool for any real estate professional focused on marketing.
Starting Price: 14-day free trial here. Get in touch for more details!
Best Features: AI photo enhancements, virtual staging, static image to video creation, custom landing pages.
Canva
Canva is a user-friendly graphic design tool that includes photo editing capabilities, ideal for creating marketing expansive materials.
- Starting Price: Free (paid plans start at $13/month).
- Best Features: Templates, drag-and-drop interface, photo editing tools.
GIMP
GIMP is a free, open-source photo editing software that offers many of the same features as Photoshop, making it a great budget-friendly option.
- Starting Price: Free.
- Best Features: Advanced editing tools, customizable interface.
2. Best AI CRM and Lead Nurturing Tools for Real Estate
Automate your lead nurturing and CRM tasks with AI-powered real estate marketing platforms. These solutions streamline engagement and help you stay connected with leads.
Structurely
Structurely uses AI to engage and qualify leads through natural conversations, integrating seamlessly with CRM systems.
- Starting Price: $499/month.
- Best Features: AI conversational assistant, lead qualification, CRM integration.
Lofty AI
Lofty AI provides an AI assistant that helps with lead conversion, appointment setting, and long-term nurturing through chat, text, and Facebook Messenger.
- Starting Price: Request a quote on the website.
- Best Features: Lead conversion, behavioral monitoring, AI-powered nurturing.
Real Geeks
Real Geeks offers AI-driven tools for lead engagement and SEO, helping real estate agents improve their online presence and connect with leads effectively.
- Starting Price: $299/month.
- Best Features: AI chatbot, SEO assistant, lead engagement.
3. Best Website Building Tools for Real Estate
A professional website is essential for showcasing properties. These website building platforms make it easy to create and manage a stunning real estate site.
Squarespace
Squarespace offers a user-friendly, drag-and-drop interface perfect for creating professional websites without any coding knowledge. Its elegant design templates and appointment booking plugins make it ideal for real estate agents starting out.
- Starting Price: $16/month.
- Best Features: Pre-built design templates, appointment booking plugins.
Wix
Wix is another great choice, providing extensive customization options and an easy-to-use editor. It supports IDX integration, which is super useful for real estate listings.
- Starting Price: $17/month.
- Best Features: Customizable templates, IDX integration.
WordPress
For those needing more control and scalability, WordPress is a great option. With numerous plugins and themes, it allows for extensive customization and functionality.
- Starting Price: $4/month.
- Best Features: Wide range of plugins, themes, and customization options.
4. Best SEO Tools for Real Estate
Improve your online visibility with top SEO tools. These tools will help you climb search rankings and attract more organic traffic to your listings.
Ahrefs
Ahrefs is a comprehensive SEO tool that helps you optimize your website content to improve your Google ranking. It offers a suite of features including site audits, keyword research, and competitive analysis.
- Starting Price: $119/month.
- Best Features: Rank tracker, site explorer, backlink analysis.
Semrush
Semrush provides robust SEO tools, including local SEO capabilities that are particularly beneficial for real estate marketing. It helps you understand what potential clients in your area are searching for.
- Starting Price: $129/month.
- Best Features: Keyword research, on-page SEO, local SEO.
Moz Pro
Moz Pro offers tools for keyword research, link building, and site audits. Its local SEO features are designed to improve your visibility in local search results.
- Starting Price: $99/month.
- Best Features: Keyword explorer, site audits, rank tracking.
5. Best Social Media Tools for Real Estate
Strengthen your real estate social media presence with these social media platforms. Manage your posts, track engagement, and connect with potential clients effectively.
Hootsuite
Hootsuite is a comprehensive social media management tool that allows you to schedule posts, monitor engagement, and analyze performance across multiple platforms.
- Starting Price: $99/month.
- Best Features: Post scheduling, engagement tools, analytics dashboard.
Buffer
Buffer helps you manage and schedule social media posts, analyze their performance, and engage with your audience.
- Starting Price: $5/month (free option available).
- Best Features: Post scheduling, analytics, team collaboration.
Sprout Social
Sprout Social offers social media management and analytics tools, ideal for real estate agents looking to build their online presence.
- Starting Price: $199/month (annual subscription).
- Best Features: Social media scheduling, reporting, and engagement tools.
6. Best Email Marketing Platforms for Real Estate
Email marketing is a key way to reach clients. Here are some of the best email marketing platforms for real estate that offer automation, segmentation, and analytics to optimize your campaigns.
Mailchimp
Mailchimp is a popular email marketing tool that provides automation, segmentation, and A/B testing to optimize your email campaigns.
- Starting Price: Free (paid plans start at $13/month).
- Best Features: Automation, segmentation, A/B testing.
Constant Contact
Constant Contact offers email marketing solutions with easy-to-use templates, automation features, and detailed reporting.
- Starting Price: $12/month.
- Best Features: Email templates, automation, reporting.
7. Best Lead Generation Tools for Real Estate
Finding quality leads is vital for growth. Explore these tools designed to generate and manage high-quality leads for your real estate business.
Zillow Premier Agent
Zillow Premier Agent connects you with local buyer leads through its high-traffic platform. It's an effective tool for generating buyer leads in specific ZIP codes.
- Starting Price: Varies by location.
- Best Features: High traffic, personalized agent profile.
SmartZip
SmartZip uses predictive analytics to identify potential sellers before they list their property, giving you a head start in lead generation.
- Starting Price: $500/month.
- Best Features: Predictive analytics, lead nurturing tools.
8. Best Real Estate Lead Nurturing Nurturing Tools
Keep your leads engaged and ready to convert with these lead nurturing tools for real estate. They help you maintain relationships and move prospects closer to buying.
HubSpot CRM
HubSpot CRM offers a comprehensive platform for managing and nurturing leads with features like email tracking, lead scoring, and marketing automation.
- Starting Price: Free (paid plans available for individuals, small teams, businesses & enterprises).
- Best Features: Email tracking, lead scoring, marketing automation.
Pipedrive
Pipedrive focuses on sales pipeline management and lead nurturing, offering an intuitive interface and powerful tools for tracking and managing leads.
- Starting Price: $14/month.
- Best Features: Sales pipeline management, lead tracking, analytics.
Where to Start?
Picking the right marketing platforms and tools can make a real difference in your real estate business. This guide gives you a solid rundown of the top real estate marketing tools for 2024. Think about where you need the most help—whether it's creating a standout website, boosting your SEO, generating leads, or keeping in touch with clients. Choose the tools that match your needs and budget, then implement them gradually. Get started today and see the difference these tools can make!
